With the strands we created, our goal was to express the progression of an expanding idea. The strands that grow and align in the same direction symbolize the SCS team working together in different areas to create something new and unique. The softly moving strands that surround every element and detail convey the perspective and emotion of the SCS team as they were creating the new Shopping City Süd extension. We also developed new tools with a user interface, in order to be more effective in generating the right feeling.