This brilliant idea was brought to us by DDB Tribal. Our mission was to display the human muscle build out of rubber bands. We used our strand setup in a totally different way to create a more elastic feel. Adding subsurface scattering to our strands, helped us to create realistic looking rubber bands.

PSA

AGENCY

MEDINA TURGUL DDB

PRODUCTION COMPANY

JETON STUDIO

CLIENT

PILATES SPORTS ACADEMY

CREDITS