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This brilliant idea was brought to us by DDB Tribal. Our mission was to display the human muscle build out of rubber bands. We used our strand setup in a totally different way to create a more elastic feel. Adding subsurface scattering to our strands, helped us to create realistic looking rubber bands.
PSA






AGENCY
MEDINA TURGUL DDB
PRODUCTION COMPANY
JETON STUDIO
CLIENT
PILATES SPORTS ACADEMY
CREDITS


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