Main aim of this Nike project in which we collaborated with extremely talented team from Tendril was to show how powerful Nike’s revolutionary jersey is. To visualize the product's lightness and increased range of motion, we worked with lead designer Emrah Gonulkirmaz to create a simplified construction of the jersey with geometric elements. We then tracked and overlaid these designs on to the epic slow-mo footage of the athletes.

NIKE

PRODUCTION COMPANY

BLACKLIST

DIRECTOR

TENDRIL

DESIGN

JETON STUDIO, EMRAH GONULKIRMAZ, RAFAEL RUIZ

CLIENT

NIKE

MUSIC

WHITE NOISE LAB

PRODUCTION COMPANY

BLACKLIST

CLIENT

NIKE

DIRECTOR

TENDRIL

DESIGN

JETON STUDIO, EMRAH GONULKIRMAZ, RAFAEL RUIZ

CREDITS