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Main aim of this Nike project in which we collaborated with extremely talented team from Tendril was to show how powerful Nike’s revolutionary jersey is. To visualize the product's lightness and increased range of motion, we worked with lead designer Emrah Gonulkirmaz to create a simplified construction of the jersey with geometric elements. We then tracked and overlaid these designs on to the epic slow-mo footage of the athletes.
NIKE
PRODUCTION COMPANY
BLACKLIST
DIRECTOR
TENDRIL
DESIGN
JETON STUDIO, EMRAH GONULKIRMAZ, RAFAEL RUIZ
CLIENT
NIKE
MUSIC
WHITE NOISE LAB
PRODUCTION COMPANY
BLACKLIST
CLIENT
NIKE
DIRECTOR
TENDRIL
DESIGN
JETON STUDIO, EMRAH GONULKIRMAZ, RAFAEL RUIZ
CREDITS
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