"Your Legend" emerged as an award-winning project, offering League of Legends fans personalized animations featuring their in-game stats and achievements. The project resonated with players who enthusiastically shared their videos and reactions on social media. Designing custom environments and animations, we seamlessly integrated in-game elements to visualize each stat. Maintaining the in-game visual style, we enhanced it with shading, lighting, depth, and camera angles for a compelling render. The project gained widespread visibility through streaming by major League of Legends influencers and was presented to every League of Legends Turkey player as an end-of-season recap. The impressive results included a 60% engagement rate from active players, a 50% return rate for previously inactive players, and 3M+ interactions.
KRISTAL ELMA FESTIVAL OF CREATIVITY
"Bronz" award in "Promotion Activation and Direct Marketing - Customer Acquisition and Loyalty" category
"Bronz" award in "Promotion Activation and Direct Marketing - Social Media and Data Usage" category
"Goldmixx" award in "Data-inspired Creativity" category
BRAND WEEK ISTANBUL FELIS AWARDS
"Felis" award in "Mastery in Visual Effects" category
"Felis" award in "Creative Use of Data" category
"Felis" award in "Use of Digital Platforms" category
"Felis" award in "Data Driven Creative Direct Marketing" category
MMA SMARTIES AWARDS
"Gold" award in "Relationship Building / CRM" category
"Jury Special Award"
LEAGUE OF LEGENDS
JWT WANDA DIGITAL, ISTANBUL
JETON STUDIO, EMRAH GONULKIRMAZ, RAFAEL RUIZ
Check our other LOL project!
Further collaborating with Riot Games, we designed verses screens for League of Legend Championship Tournament 2018 which took place in Istanbul. We were inspired from marbling art and our approach was to bring the traditional, yet young and powerful feeling into the event.