This is a rock music video about the hopeless misery of germs against Domestos’ cleaning power. In this tragic look into the iconic Domestos germs’ world, we designed new looks for each germ and gave them a make-over that would be fitting to our concept. Animating our characters performing the song, our goal was to capture poses and expressions that reflect their rage and misery. Meanwhile, we started to work on the environment to create the world where these germs would live and sing. After our visual research and tests, we decided to use fractal formulas to create organic looking base structures. To give the environment life and detail, we created organisms that look like speakers and react to the beat. Having a massive Domestos bottle over the germs, helped to give a sense of scale and insignificance to the environment. This project became popular on social media and won numerous awards at acclaimed advertising festivals.

AWARDS

BRAND WEEK ISTANBUL FELIS AWARDS

"Felis" award in "Mastery in Animation" category

KRISTAL ELMA FESTIVAL OF CREATIVITY

"Kristal Elma" award in "Household Cleaning Products" category under "Best Online Films"

DOMESTOS

AGENCY

JWT WANDA DIGITAL, ISTANBUL

PRODUCTION COMPANY

JETON STUDIO

CLIENT

UNILEVER

CREDITS

Check our other Domestos project!

When the “Mannequin Challenge” was all around social media, Unilever and JWT Wanda approached us to do a 3D scene with their famous germ characters. To achieve the highest quality, we went through all the character textures to make them more detailed and lively. We posed the germs in their last moment before Domestos wipes them all out.