This is a rock music video about the hopeless misery of germs against Domestos’ cleaning power. In this tragic look into the iconic Domestos germs’ world, we designed new looks for each germ and gave them a make-over that would be fitting to our concept. Animating our characters performing the song, our goal was to capture poses and expressions that reflect their rage and misery. Meanwhile, we started to work on the environment to create the world where these germs would live and sing. After our visual research and tests, we decided to use fractal formulas to create organic looking base structures. To give the environment life and detail, we created organisms that look like speakers and react to the beat. Having a massive Domestos bottle over the germs, helped to give a sense of scale and insignificance to the environment. This project became popular on social media and won numerous awards at acclaimed advertising festivals.