RBC REWARDS VISA CARD
Royal Bank of Canada wanted to debut their new Rewards card with a new exciting project. Since they wanted to appeal to the tech-savvy millennial crowd, they wanted the commercial to a have a game look and feel to it. We have designed everything, including the character just as we would approach a game project, with different levels and obstacles, to fulfill this need.
Studio: Jeton Studio
Agency: BBDO, Toronto
Production Company: Jeton Studio